Wednesday 20 March 2013

Tested for the unexpected & Anton Corbijn atmosphere


Tested for the unexpected is an advertisement for Dunlop tyres but this isn’t made relevant or clear until the very end. The whole video is random a bizarre and seems to have little to no narrative to the advert. The video is very fast pace and confusing, and it’s very “psychedelic” because of this high contrast and vivid unnatural colures. From a falling piano to a fat guy painted in metallic blue / gold, and warping images leaves a very confused viewer

Other than all the seemingly random imagery the only noticeable and consistent thing in the entire video is a speeding car driving across the desert and weaving between flames. The song itself has no significant value to the video but it doesn’t add to the dream like feel the advert has. 
At the start first thought the advert was for a car since that’s was the only non “psychedelic” or strange thing in the video, it was a strange that it was advertising an tyre even thought this ad made no sense and had no meaning, I do find it strangely appealing because of its craziness and it shows not every ad needs to be serious or straight to the point.


Anton Corbijn atmosphere is a tribute music video to a diseased singer who killed his self.
The entire video is in black and white almost negative with monk like figure wearing both black cloaks with a white negative symbol on the back and white cloaks with a black plus symbol.. Thought out the video they are seen gathered in a praying like manner then disperse into various groups, the in between the footage of the “monks” we see open empty environments, as well as still photos of the deceased singer. As a memorial to the singer, the “Monks” are carrying large images of him as a tribute.
The actions and moods portray morning for this singer and the song chosen for this video fits almost perfectly, because the song is slow pacing and a little bit depressing. This video would be directed to the fans of the singer and music and maybe some
The videos costume choice is a little risky as it resembles the KKK (ku klux klan) uniform, and with this in mind, the video now symbolic. Black robes and white robes both standing side by side in mourning.
For me this video was bland and the song was unbearable to listen to is boring but once I noticed the plus and negative it made me wonder, is there more to this videos meaning then just mourning for a deceased guitarist?...


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